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Nissan Pavilion name changed to Jiffy Lube Live
Goodbye, "Nissan Pavilion".
Hello, "Jiffy Lube Live".
The live music company Live Nation and Jiffy Lube Washington Area Co-op, Inc. (JWAC) announced a "seven year partnership" in a press release dated Jan. 11, resulting in a name change for the Stone Ridge amphitheater in Bristow.Live Nation owns the 25,000-seat facility that opened in 1995. The new name went into effect Monday.
In the press release, JWAC president Dale Smith stated, "We feel that this is a tremendous opportunity for us to reach out to music audiences as diverse as the vehicles we service! Jiffy Lube Live will allow us to keep our brand out in front of current as well as the next generation of drivers."A full press conference is set for Jan. 20. In an brief interview Tuesday, Jiffy Lube Live general manager Ryan Shea confirmed automaker Nissan opted not to renew its contract with the Live Nation at the end of 2009, which led to the company seeking a new corporate sponsor for the facility.
According to the press release, "2010 concerts (are) expected to be announced shortly."
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